Head of AI Content & Brand Innovation

Content Strategy | Generative AI

Brand Marketing | Collaborations

If you’re tired of vanilla campaigns, bloated decks, and content that could sedate a squirrel—I’m here. I build brands with bite, strategy with soul, and words that punch above their weight.

You bring the problem. I’ll bring the matchstick.

Contact me

Breaking through the noise

What I Do

I meet brands where they are. Whether you’re figuring out your first campaign or scaling a content engine that can serve multiple markets, I can help. From voice development to automated workflows, I turn ideas into ecosystems.

Brand Systems That Scale

From content chaos to conversion clarity.
I architect content engines that marry soul and system—think editorial ops, AI automation, and scalable storytelling frameworks that don’t burn out your team or your budget.

Thought Leadership That Lands

Make your brand—or founder—impossible to ignore.
From ghostwritten gold to bold POVs that spark movement, I help leaders say what everyone’s thinking but no one’s brave enough to publish.

Messaging That Converts

Because “cute copy” won’t cut it anymore.
I turn bland into brand with voice-driven messaging that resonates, differentiates, and drives action. I listen deeply to the customer to find the words they need to hear. If it doesn’t stick, we don’t ship it.

Strategic Collaborations

Where big ideas meet brave execution.
I co-create with founders, CMOs, and creative teams to build brand partnerships that move culture (and the needle). Let’s pitch the playbook and build what’s next—together.

Contact me

I’ve worked with some amazing people

Kind Words

"She leads with empathy and consideration for people while still maintaining a clear focus on company goals and keeping clients happy"

I have had the pleasure of working closely with Brittany for the past three years. Brittany was the team lead on our IBM Co-Marketing project, where she led a small but mighty team to drive IBM’s co-marketing partnership in the financial services sector. Brittany not only led the team and managed the client but also conducted discovery workshops with each new partner, and then distilled our findings into bespoke content strategies for their go-to-market launches. Brittany led this project with a combination of empathy and data-driven strategy.

I was also fortunate enough to work with Brittany on many internal KPI projects, such as our “History of Caps Lock” post and our “Bailey Brothers Redesign Video”. On these projects, Brittany directed creative and content strategy. She did an excellent job of infusing fun into our educational content while showcasing the range of expertise that WillowTree has in multiple creative domains. Brittany was a real driving force in bringing the team together to launch these projects.

Throughout my three years of working at WillowTree, Brittany was also my direct manager. In this role, Brittany was extremely kind and supportive while still helping to position me to meet my growth goals and drive success at the company. She provided me with multiple opportunities to showcase my talents and skill sets while still helping me balance my workload and avoid burnout. Brittany also helped me navigate tough interpersonal conflicts on a particularly challenging project.

Brittany is an amazing leader and colleague that any team would be lucky to have at the helm. She leads with empathy and consideration for people while still maintaining a clear focus on company goals and keeping clients happy.

– James Allanson –

Graphic Designer

"Brittany is one of the most thoughtful, engaging, and talented leaders I have ever worked with."

– Teresa Ceballos –
Senior Content Strategist

"She has great vision for how to turn creativity into a monetary engine for brands."

– Billie Loewen –
VP of Growth

"Brittany is a pleasure to work with, keeps her eye on the ball despite challenges, and delivers results."

Brittany and I worked together to create dynamic content for the WillowTree Marketing Blog and for LinkedIn about WillowTree’s Creative Services team and the great work we’ve done on brand initiatives for clients. This was an initiative that she and I were really passionate about, and which she facilitated with grace. She was able to build relationships with stakeholders across the company, take input from leadership across multiple departments, and manage a stable of writers and creatives to delivery a number of important blog posts over 2024 — ensuring the Creative Services team met key OKRs. Brittany’s work culminated in a really gorgeous holiday video in which the creative team rebranded the Bailey & Bros. bank from It’s a Wonderful Life, showcasing the work of our team’s designers, writers, and video and motion design experts, while helping potential fin serv clients understand how we can support their digital and AI transformations.

Brittany is a pleasure to work with, keeps her eye on the ball despite challenges, and delivers results.

– Kate Tighe-Pigott –
Senior Writer

"Brittany easily connects business objectives with marketing campaigns and content strategy."


– Ethan Spotts –
SEO & Digital Strategy

"She has a rare talent for balancing big-picture client visions with grounded business goals, ensuring strategies are both aspirational and achievable."

I had the pleasure of working closely with Brittany for a year as we focused on expanding our client, IBM’s co-marketing partnerships within the Financial Services sector. Brittany demonstrated an incredible ability to craft and execute content that were not only affable but perfectly tailored to the unique needs of our business audience and objectives. Her attention to detail and understanding of the “small touches” that create significant impact consistently set her work apart.

Brittany works quickly and efficiently, always delivering the highest quality. She is a natural leader — personable, empathetic, and direct when needed — with a strong commitment to helping her team grow and excel. She approaches tough conversations with grace and a genuine desire to drive improvement.

Throughout our time together, Brittany was a wonderful partner. Her collaboration, professionalism, and steady leadership instilled confidence not only in our client but also in myself. Working alongside her made every challenge feel achievable, and her partnership elevated the work we produced together.

One of Brittany’s greatest strengths is her ability to build meaningful relationships with stakeholders. Clients trust her expertise, often returning for additional consultation, thought leadership, and solutions. She has a rare talent for balancing big-picture client visions with grounded business goals, ensuring strategies are both aspirational and achievable.

Simply put, Brittany is a standout professional and an incredible asset to any company lucky enough to have her. Given the chance, I would absolutely jump at the opportunity to work with her again.

– Maria Kimanh Tran – 
Delivery Leader

"She is a ray of sunshine everywhere she goes!"

– Moriah Cason – 
Senior Content Designer

A look behind the curtain

Portfolio

Building Brand Affinity Through Storytelling (Article)

Client: OHLQ
Mission: Increase brand affinity, sell more Irish Cream

I went all the way to the source, interviewing the folks behind Five Farms Irish Cream to bring this story to life. For OHLQ, they are passionate about sharing the full journey from seed to sip. That means not just highlighting the rich flavors of spirits, but honoring the people, history, and care poured into every bottle. This feature dives into the happy Irish cows, the family farms, and the craft behind one of the smoothest Irish creams you’ll ever taste.

Read Here

Building Trust and Opening Doors (Article)

Client: WillowTree
Mission: Stand out amongst other companies by showcasing expertise AND personality

I wrote this piece to help brands rethink loyalty—not as a points game, but as a relationship strategy. We intentionally shaped it to spotlight Billie not just as an expert, but as a voice of WillowTree’s culture—curious, strategic, human. The tone is warm, smart, and actionable, designed to give prospective clients a real sense of who we are, how we think, and how we show up in partnership. It’s a blend of insight and identity—loyalty done right, and storytelling done with purpose.

Read Here

Partnership Landing Page (Technical)

Client: NexJ/IBM
Mission: Create a strong co-marketing landing page to convert new and existing customers

As part of IBM’s Ecosystem Co-Marketing efforts, we partnered with the NexJ team to create this high-converting landing page designed to showcase the joint value of their Integrated Advisor Desktop and IBM Cloud for Financial Services.

The mission? Position NexJ as a leader in client engagement tech—while emphasizing IBM’s security-first, compliance-rich cloud infrastructure. The page was written to instill confidence in regulated financial institutions seeking agility without compromise. Every word was crafted to help decision-makers see how this partnership solves real problems, accelerates innovation, and protects what matters most: client trust.

Read Here

Scalable GTM Enablement for Ecosystem Growth (Guide)

Client: IBM
Mission: Onboard partners faster and more successfully

This guide was created as a foundational resource to help IBM ecosystem partners quickly activate high-impact digital marketing campaigns for IBM Cloud for Financial Services. Our mission was twofold: to accelerate co-marketing success and to position IBM as an enterprise-ready collaborator in a highly regulated industry.

I worked closely on this guide to make sure it was more than just instructions—it’s a strategic toolkit. It includes plug-and-play templates, value proposition prompts, social-ready assets, and step-by-step guidance to help partners tell a joint story that converts. It also reflects IBM’s culture of collaboration, compliance-first innovation, and go-to-market excellence.

This asset wasn’t just about campaign execution—it was about giving partners the confidence and clarity to scale with IBM.

Read Here

Customer Empowerment + Ecommerce Scalability (Technical Product Description)

Client: Diesel Dash/Kirby Corporation
Mission: Stand out as the premier diesel parts seller through never-before-seen, rich product descriptions

I led content strategy, research, and description writing as part of a massive ecommerce store launch requiring over 10,000 product descriptions. This specific description—a product story for the Allison Transmission® Fluid Sampling & Analysis Kit—was crafted to do more than explain a tool. It was written to build trust, empower preventative maintenance, and humanize technical gear. We described it like a “doctor for your transmission” to make the benefits crystal clear and actionable. The store went on to generate over $1 million in sales within its first six months—proof that the right words move both minds and margins.

Read Here

Enterprise Messaging Framework for Scalable Co-Marketing (Messaging Playbook)

Client: Dizzion/IBM
Mission: Help Dizzion go to market faster and more confidently with ready-to-go messaging

This was more than a content brief—it was a strategic storytelling system. I led the creation of this modular messaging playbook to help Dizzion and IBM go to market together with clarity, agility, and cohesion. Our mission was to give both teams a shared language: one that reflected their technical strengths, aligned to real market pain points, and offered instant usability across one-pagers, landing pages, and campaign assets.

It was built to scale. Every word was grounded in research, shaped by stakeholder interviews, and optimized for plug-and-play execution across verticals like finance, healthcare, and legal. This brief helped simplify the complexities of a highly regulated space and made it easy for marketers to build consistent, high-converting assets in half the time.

This playbook was used immediately by the client in a sales pitch the next day.

Read Here

About Me

From Foundation to Full-Scale Impact

I’ve worked with scrappy startups, Fortune 100 titans, and companies your mom’s probably heard of—Taco Bell, Crunchyroll, IBM. I’m the rare mix of creative and conversion-driven. I don’t just write pretty words. I build systems that scale. I tell stories that sell. I turn content chaos into clarity—and clarity into cash.

As a Head of Content and Strategy, I’ve led integrated brand campaigns, built entire ecosystems of content, and driven performance across multiple channels—all while mentoring teams and making creative feel like a playground, not a pressure cooker.

What gets me excited? Long-term partnerships. Building something that lasts. Working with values-aligned people who want to move culture—not just chase trends.

Whether you’re an ambitious founder, a marketing exec trying to get buy-in, or a recruiter scouting top-tier creative leadership, here’s what you should know: I’m not here to make noise. I’m here to make impact.

100% Remote Ready

I’ve built global campaigns from living rooms, studios, and co-working spots in three time zones. Distance doesn’t dull momentum—it sharpens it.

Resources that Scale

I deliver systems you can rinse and repeat, not one-off wins. From Notion playbooks to AI workflows, I help teams scale sustainably.

Strategic Testing

Gut instinct meets performance data. I test, learn, and optimize faster than most teams can write their first draft.

Always On, Always Human

I bring clarity to chaos—and warmth to systems. Whether I’m leading a team or supporting behind the scenes, I never lose the human thread.

 

Let’s Jump in the deep end

My Philosophies

Strategy

I don’t just optimize a single moment in the funnel—I zoom out. I look at the full customer journey from A to Z, making sure every touchpoint ladders up to a larger strategy. I believe the best creative decisions are made when they’re backed by empathy, sharpened by data, and shaped with the full picture in mind.

Client Management

I treat every client like a long-term creative partner—not just another project. I listen hard, communicate clearly, and lead with curiosity. Whether I’m aligning stakeholders, managing expectations, or navigating the occasional fire drill, I stay calm, solution-oriented, and anchored in trust. I don’t just deliver great work—I make working together feel frictionless and fun.

Artificial Intelligence

AI isn’t a gimmick in my toolkit—it’s a core part of how I think, create, and scale. I use generative AI to accelerate ideation, streamline content production, and unlock smarter strategy—without ever losing the human heartbeat of the brand. I use tech to enhance creativity, not replace it. When wielded well, AI makes us braver, faster, and more free to focus on what actually moves people.

Leadership

My approach to leadership is human-first and results-backed. I’m the kind of manager who knows how to bring both calm and clarity to the room. I build environments where creatives can do their best work—spaces that feel safe enough to speak up and strong enough to grow. I advocate for people, protect their energy, and make room for their evolution. And when tough conversations are needed, I have them—with honesty, empathy, and a clear path forward.

Social Media

Social isn’t just a place to be seen—it’s where brands get chosen. I approach social with a strategist’s eye and a storyteller’s heart, blending emotional resonance with repeatable systems. From Reels to YouTube to TikTok, I help brands show up consistently and cinematically—without burning out. Every post is built to stop scrolls, stir emotion, and start momentum. I don’t chase trends—I co-create culture.

Contact Me

Contact

Get In Touch

Sick of snooze-fest marketing, slide decks stuffed with fluff, and copy that couldn’t sell water in a desert? Let’s fix that. I craft brands with guts, strategies that move the needle, and words that hit. You bring the chaos. I’ll bring the fuse.

Email

[email protected]